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Ete is a European eyewear collection featuring colorful ophthalmic and sun styles. Founded in 1924 by Gustave Rege-Turo,
an Italian working in France, the original idea behind the Ete collection was to take a fashion accessory used in the
clothing industry — in this case, feathers — and adapt it to the eyeglass industry. Frames are made from laminated acetate
(some styles are metal/acetate combinations) with actual feathers placed inside by hand and feature intricate carvings on the front and temples.
Shapes include rectangles, ovals and upsweeps in multiple colors. Frames are named after cities in Italy and colors are named for types of
bird feathers. The feathers are from a factory in Tuscany that has for the past 40 years supplied such fashion houses as Armani and Dior.
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Sarah Palin, who has recently made her impact on society as an eyewear fashion icon, wears Ete!
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